GTM · 社交媒体GTM · Social media

把一次发布，变成持续的内容。Turn a launch into a stream.

发布会只有一天，内容可以有一年。我们做账号基础运营、内容营销、广告投放与粉丝运营。A launch lasts a day; content can last a year. We run accounts, content, paid social, and community.

四件事Four workstreams

账号搭建、视觉规范、发布节奏。Set-up, visual system, publishing rhythm.

选题、脚本、拍摄与本地化改写。Topics, scripts, shooting, and localization.

按市场与人群做投放与再营销。Paid and retargeting by market and audience.

评论、私信与用户内容。Comments, DMs, and user content.

Instagram、TikTok、X、YouTube、LinkedIn 与 Reddit。不同平台承担不同任务：有的负责被发现，有的负责被相信。

Instagram, TikTok, X, YouTube, LinkedIn, and Reddit. Each does a different job: some get you found, some get you trusted.

我们会先定一个发布节奏，再决定哪些内容值得拍、哪些只需要图文。

We settle a publishing rhythm first, then decide what deserves filming and what only needs a post.

01
账号体检Account audit
现有内容、粉丝结构与竞品对比。Current content, audience mix, competitor comparison.
02
内容规划Content plan
季度选题、栏目与拍摄清单。Quarterly topics, formats, and a shoot list.
03
执行与投放Run and boost
发布、互动与按市场的广告投放。Publishing, community, and paid by market.
04
复盘Review
增长、互动与内容留存。Growth, engagement, and what stayed useful.

最小合作周期？What is the minimum engagement?

一个季度起，保证内容节奏稳定。One quarter, so the publishing rhythm can hold.

平台怎么选？How are platforms chosen?

按市场与人群定 2–3 个主平台，不做全平台铺开。Two or three primary platforms by market and audience, rather than spreading thin.

内容谁拍？Who produces the content?

我们出脚本与拍摄，客户提供产品与场景。We write and shoot; you provide product and scenes.

广告预算怎么算？How is ad budget handled?

服务费与投放预算分开，投放按月结算。Service fee and media budget are separate; spend settles monthly.

数据怎么汇报？How is reporting done?

月度报告：增长、互动、内容留存与转化。A monthly report on growth, engagement, content retention, and conversion.

我们可以先给一个月的选题表。We can start with a one-month calendar.