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GTM · 全案营销GTM · Integrated

从一场发布会,到一个市场。From one launch to a market.

全案不是把所有服务都做一遍,而是让创意、内容、媒体与社交围着同一个目标转。Integrated does not mean doing everything. It means creative, content, media, and social all serve one objective.

四块拼图Four pieces

01

创意事件Creative events

发布会、直播、展览与跨界合作。Launches, livestreams, exhibitions, collaborations.

02

本地化内容Localized content

多语种文案、视频与视觉改写。Copy, video, and visuals rewritten per market.

03

媒体投放Media placement

20,000+ 资源按市场与行业落地。20,000+ sources placed by market and sector.

04

舆情管理Reputation

声量监测、竞品动态与风险预警。Voice monitoring, competitor moves, risk alerts.

已经发生的全案A campaign that ran

FULL-SERVICE

宇通客车Yutong

红点设计奖 · 海外传播全案Red Dot Award · overseas communications

从创意事件、本地化内容到媒体投放与奖项申报,全部在同一条时间线上推进。这是界量全案能力的代表项目。Creative, localized content, media placement, and the award submission ran on one timeline. A representative integrated project.

聊一个类似项目Discuss a similar project→

我们怎么排期How we sequence it

  1. 01

    策略Strategy

    目标市场、受众与一句话主张。Markets, audiences, one proposition.

  2. 02

    创意Creative

    事件与内容的核心想法。The core idea for event and content.

  3. 03

    落地Delivery

    发布、媒体、社交与本地执行。Launch, media, social, local execution.

  4. 04

    复盘Review

    数据、素材与下一轮计划。Data, assets, and the next cycle.

常见问题Questions

适合什么阶段?When does it fit?

新品发布、进入新市场、品牌重塑。Product launches, new markets, and brand resets.

周期多长?How long does it run?

单市场 8–12 周,多市场按波次排期。Eight to twelve weeks per market; multiple markets run in waves.

预算怎么构成?How is the budget structured?

创意与执行服务费加媒体与制作成本,分开报价。Creative and execution fees plus media and production costs, quoted separately.

和单点服务有什么区别?How is it different from single services?

一个团队对同一个目标负责,创意、内容、媒体与社交在同一条时间线上。One team owns one objective, with creative, content, media, and social on a single timeline.

团队怎么配?Who works on it?

策略、创意、媒介与项目经理各一人起,按市场加人。Strategy, creative, media, and a project lead at minimum, scaled by market.

有一个市场要打?A market to win?

我们可以先做一次全案拆解。We can start by breaking the campaign down.

聊聊你的市场Talk about your market→