01
官方签发Issued by Google
Google 直接生成，非付费、不可购买。Generated by Google itself. Not paid, not purchasable.
GEO · GKPGEO · Knowledge Panel
先让 AI 认识你。Let AI recognise you first.
GKP（Google Knowledge Panel）是 Google 依据知识图谱主动签发的数字身份证——不是广告位，也不是排名，而是大模型承认你是「真实世界实体」的官方背书。The Google Knowledge Panel is an identity issued by Google from its knowledge graph. It is not an ad slot and not a ranking: it is the official signal that lets a model treat you as a real-world entity.
60%
的 Google 搜索不再产生点击，用户直接读 AI 答案of Google searches end without a click
50%
消费者在购买前先向 AI 提问of consumers ask AI before buying
47%
未建立权威身份的实体近乎缺席 AI 引用of entities without an identity are missing from AI citations
来源：SparkToro 2025；Future Commerce 消费者调研 2025；埃森哲 Consumer Pulse 2025（综合行业数据）。Sources: SparkToro 2025; Future Commerce 2025; Accenture Consumer Pulse 2025.
GKP 是什么What it is
02
一企一档One entity, one record
绑定唯一实体 ID，跨语言、跨区域统一。One entity ID, consistent across languages and regions.
03
跨端引用Cited across surfaces
搜索面板与 AI 助手调用同一套事实。Search panels and AI assistants read the same facts.
一张身份证，三重复利Three compounding returns
01
GEO 的第 0 步Step zero for GEO
没有身份地基，内容与公关投入无法被 AI 沉淀。Without an identity, content and PR cannot compound inside AI.
02
品牌信任复利Trust that compounds
每次曝光都为同一个权威身份加权，而不是从零开始。Every impression adds to one authority instead of starting over.
03
身份资产防护Identity as an asset
先认证、先锁定，让抢注者与山寨面板无机可乘。Claim first, lock first, so squatters and fake panels cannot.
同一家公司，两种 AI 命运Same company, two AI fates
| 对比维度Dimension | 无 GKPWithout GKP | 有 GKPWith GKP |
|---|---|---|
| AI 实体识别Entity recognition | AI 无法确认你是真实、权威的实体AI cannot confirm you are a real, authoritative entity | AI 明确识别实体并归类所属行业AI identifies the entity and its industry |
| AI 候选池Candidate pool | 进不了 AI 检索候选池Never enters the candidate pool | 稳定进入相关查询的候选池Consistently enters relevant candidate sets |
| 引用与背书Citations | 被提及时没有权威来源支撑No authoritative source backs mentions | 引用自动指向官方权威来源Citations point to official sources |
| 投入复利Compounding | PR 与内容无法沉淀为认知资产PR and content do not become an asset | 每次曝光都强化同一个实体Every impression reinforces one entity |
四步交付：从实体审计到面板激活Four steps, audit to activation
- 01
实体审计Entity audit
扫描知识图谱现状，定位实体缺失与事实错误。交付：实体差距诊断报告。Scan the current knowledge graph, locate missing entities and wrong facts. Deliverable: entity gap report.
- 02
图谱构建Graph building
部署 Schema.org 标记并完成 Wikidata 词条，确立唯一实体 ID。交付：可被解析的结构化事实层。Deploy Schema.org markup and a Wikidata entry to settle one entity ID. Deliverable: machine-readable facts.
- 03
权威信源Authority sourcing
获取高权威媒体报道，形成可独立验证的第三方证据链。交付：权威背书矩阵。Secure high-authority coverage that can be verified independently. Deliverable: an authority matrix.
- 04
面板激活Activation
知识面板上线，并持续监控 AI 引用率与事实漂移。交付：上线面板 + 监控。Panel goes live, with ongoing monitoring of citations and fact drift. Deliverable: live panel plus monitoring.
已经上线的面板Panels already live
不是效果图，是真实搜索结果。Not mockups: real search results.
- 面板状态：已上线Status: live搜实体名即触发官方面板，非临时缓存。Searching the name triggers the official panel.
- 一体化呈现One panel姓名、职业、社媒、关联关系同屏。Name, role, socials, and relations on one screen.
- AI 可引用Citable by AIAI 助手据此准确复述实体。Assistants repeat the entity correctly.
两档价格Two tiers
个人版Individual
$12,800USD
面向个人品牌、创始人与专家实体。含四步交付：实体审计、图谱构建、权威信源、面板激活。For personal brands, founders, and experts. Includes all four steps: audit, graph build, authority sourcing, activation.
预约实体审计Book an entity audit→企业版Enterprise
$14,800USD
面向公司实体与多品牌结构。含四步交付，并覆盖母品牌与子品牌的实体关系。For company entities and multi-brand structures. Includes all four steps plus parent and sub-brand relations.
预约实体审计Book an entity audit→价格为一次性交付费用，不含媒体投放；如需持续监控与维护，可单独报价。One-time delivery fee, media placement excluded. Ongoing monitoring is quoted separately.
为什么是界量Why Worldmetric
01
技术底层自研In-house stack
Schema、Wikidata 与知识图谱全链路自研打通，非外包转售。Schema, Wikidata, and graph work are done in house.
02
出海 GTM 整合GTM integration
全球化 SEO / GEO 与增长策略一体交付，从身份到流量闭环。SEO, GEO, and growth delivered as one line.
03
可验证的交付Verifiable delivery
已有可公开验证的 GKP 上线案例，不是效果图。Live panels you can search and check.
常见问题Questions
面板多久能上线？How long until the panel is live?
通常 8–12 周，取决于权威信源的落地速度。Usually eight to twelve weeks, depending on how fast authoritative sources land.
需要准备哪些材料？What materials are needed?
官网、营业执照、已有的第三方报道与社媒账号。Your website, business registration, existing third-party coverage, and social accounts.
个人版和企业版的区别？Individual vs enterprise?
个人版面向单一实体（创始人、专家、创作者）；企业版覆盖母品牌与子品牌的实体关系，含多语言条目。Individual covers a single entity such as a founder or expert; enterprise covers parent and sub-brand relations with multilingual entries.
已经有面板了还需要做吗？We already have a panel. Is this needed?
需要。面板会随信源变化漂移，我们做的是纠偏、补齐与季度维护。Yes. Panels drift as sources change; we correct, complete, and maintain them each quarter.
上线之后怎么维护？How is it maintained afterwards?
按季度复核事实、补充新信源，并监控 AI 引用与实体信息的一致性。Quarterly fact checks, new sources, and monitoring of AI citations against the entity.
GKP 和媒体投放怎么配合？How does it work with media placement?
面板定身份，媒体定说法；两者落在同一个实体 ID 上互相印证。The panel settles identity, media settles the narrative; both point at one entity ID.
预约一次实体审计。Book an entity audit.
48 小时内看清你的品牌在 AI 中的真实能见度。See your real visibility in AI within 48 hours.