第一个原因是实体没有唯一锚点。品牌名、公司主体、域名、社媒账号各说各的，AI 无法确认这些名字指的是同一个东西。它不会猜，只会退回到更确定的那一个。
The first cause is a missing anchor. The brand name, the legal entity, the domain, and the social handles each say something different, so AI cannot confirm they mean the same thing. It does not guess; it falls back to whatever is more certain.
第二个原因是关键事实散落在低权重页面。参数在经销商页面、价格在电商详情、发布时间在一条没人转载的新闻稿里。AI 更愿意引用结构清楚、来源稳定的页面。
The second is that key facts sit on low-authority pages: specifications on a reseller page, price on a marketplace listing, the launch date in a press release nobody picked up. AI prefers pages with clear structure and stable sources.
第三个原因是竞品的信息结构比你的更完整。同一个问题下，竞品有官网、有媒体、有第三方评测，三处说法一致；你只有一处，而且很久没更新。
The third is that a competitor’s information structure is more complete. For the same question they have a site, coverage, and third-party reviews that agree. You have one page, and it is out of date.
修复顺序The order to fix them in
先统一实体，再补事实，最后扩信源。顺序反了，投入会打在错误的地方：在没有唯一实体的情况下买媒体，只会让更多页面互相矛盾。
Unify the entity first, then the facts, then the sources. Reverse the order and the budget lands in the wrong place: buying media without a single entity only multiplies the contradictions.
这也是我们做诊断时的顺序：先看 AI 认不认得出你，再看它说得对不对，最后看它信谁。
That is also the order of our audit: first whether AI recognises you, then whether it is right, then who it trusts.